Google has just rolled out a new Google Posts option for verified Google My Business users. Not all categories are available as yet (Travel and Accommodation are being held back for the moment), but plenty of business could be taking advantage of this new call to action. The roll out of Google Posts enables verified […]
Content Marketing Experts
Mallee Blue are experts at developing content marketing strategies that can scale to a business of any size. Talk to us about a content marketing strategy for your business blog. Read through our Content Marketing articles and let us help you develop a professional content strategy for your brand.
Today, the world of digital marketing has already been significantly relying on automation in managing their campaigns. Most seasoned marketers believe that success in online promotion is substantially dependent on how much time the content marketer spends and how much effort he is willing to put in. These automation tools are of benefit to every […]
If your company is one of the 42% that documents their content marketing strategy, then that’s great! What this means is that as a content marketer, before creating any of your contents, you already know who you are creating it for and in what channels you plan on promoting it. It’s a good start to […]
I am in the business of creating and publishing content, both for myself and the clients who stumble upon my little corner of the internet. But that content is only valuable to the degree that it gets read. And because I am a Scrooge who doesn’t like to pay for advertising, everything I publish is only […]
Business blogging, for both large and small business, has struggled in the past to find a trend it can incorporate in to its ongoing SEO and content marketing strategy. There is, after all, only so many times you can write an article telling people you are having a sale on garden gnomes. For blogging to have […]
We’ve all been told that creating good content is only half the battle if you want to increase traffic and boost your search engine results in Google. The theory being that your content also has to be shared across the web by a targeted audience interested in what you have to say. But I want […]